WHAT I DO:
I blend cinema and strategy to turn complex ideas into
must-watch branded entertainment,
Brand films and
cross-platform ads.
Filip Cerovic aka Phil Cera
DIRECTOR - Producer - Showrunner
I’m a director, writer, producer, and story producer who blends film, television, and commercial production into branded entertainment. After fifteen years, three continents, and six countries later, I’ve learned a simple truth: attention isn’t taken; it’s earned—through truth, story structure, aesthetics, and the utmost respect for the audience.
I began working in the film industry before attending film school, captivated by the alchemy that transforms a script page into frames. At National Television, I fell for documentary discipline. That mix of film grammar, documentary rigor, and a producer’s practicality drives my commercial work: brand storytelling, story-driven campaigns, fashion films, and even celebrity-led pieces.
I’ve embraced tools that enhance the work: virtual production for previs and LED-volume days; AI used responsibly and human-guided for research; help with organizing, and faster edits. The tech doesn’t drive; it rides shotgun.
Along the way, I’ve been part of Suncoast Emmy Award–winning productions as a co-director and story producer in 2018, earned an additional Suncoast Emmy nomination for Best Sports Promo in 2022, and picked up three Telly Awards in 2025. Those are nice markers, but the real test is simpler: would I watch this if it weren’t mine?
I’m based in Tampa Bay, but I'm often on the move and, like any passionate reader and traveler, always collecting stories and experiences that inspire my work.
Services
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Services *
Most content gets skipped. I want people to watch yours.
My mission is to slay clichés, reject mediocrity,
and redefine commercial storytelling for my clients.
I believe in story-first marketing, a true filmmaking that turns brands into movements. From docs to high-impact serialized branded entertainment, I craft work that earns attention, builds loyalty, and drives results.
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I create scripted and unscripted content that people actively choose to watch—stories that authentically embody the brand’s identity, values, and lifestyle. I focus on forging deeper connections with audiences and cultivating a positive perception of the brand, prioritizing trust and sincerity over quick sales. Content must feel genuine and believable to resonate and build lasting loyalty truly.
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Brand films go beyond ads, with social-impact arcs, behind-the-scenes footage, and character-driven profiles that teach and entertain. They turn true stories into branded movements that earn attention, build loyalty, and drive results.
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High-impact, story-driven ads. Yeah, something like the best Super Bowl commercials. I got you.
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Cinematic shorts that express your brand’s ethos through one memorable narrative. Regardless of the industry, my main mission is to find the core story and put it to screen.
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Audience-first pieces that live where your community already is: recurring social segments, founder stories, BTS, product-adjacent mini-docs—captioned, paced for feed, and built as a repeatable system.
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When the idea is strong but the narrative wobbles, I diagnose stakes, structure, and character, then map fixes. Loglines, outlines, treatments, rewrite coaching—so the final draft is tighter and easier to produce.
Filip Cerovic
“We’re not in the content business. We’re in the audience business. If it’s not watchable, it’s wasted. Our work entertains — and sells better because of it.”
Filip Cerovic